All legitimate online businesses have at least one thing in common: the headache of how to drive more and qualified traffic to their sites. Getting general traffic is quite easy and we won’t go there because it isn’t of interest to the greater majority of us. Getting targeted, well qualified traffic is a whole different story and one that deserves a whole lot of our attention and effort. Before getting started here is the most important thing to keep in mind when researching this topic:
There are NO shortcuts, NO tricks, and NO miracle methods
to driving good traffic.
The only methods that are effective involve intense research and diligent, regular work on your part. So how are you supposed to squeeze that in along with all the other tasks you already have in hand? Good question! The answer is make the time or have someone do it for you – again; there are no miracles. It really is quite simple: you need visitors to come to your website and you want ones that are interested/intrigued by what you offer because they are the ones you can convert into paying clients, anything else is a waste. Narrowing the field to identify these visitors is where you start. You want to know what site they came from, what key words they typed, and into which search engine, to get to you, as well as what time of day these people are coming to your site among a list of other criteria. To accomplish this you need a tool that allows you to analyze your website.
There are a truck full of website improvement tools available on the Internet. All of them claim to be the best at what they do. Some “do it all”; others specialize so you need more of them. But one stands out above the rest and that is the aptly named: Google Analytics. The only thing it doesn’t do is do the actual work for you. There are no useless features so your precious time isn’t wasted. It provides you with exactly what you need and to top it off; IT’S FREE! Who better to get analytical information from than the people who are best at finding, sorting and providing it? Another positive point is that it integrates right into the Google AdWords program and that is where we’ll continue this discussion.
Try and stop by the site to have a look at it. It’s a quick read.
