Is your website an expense, or an asset? Is it helping to drive revenues? If you are wondering why you even have a website; you are not alone! In this day and age, however; your site should be a definite asset, and help boost your revenues. Here’s the big secret:
Drive quality traffic and use a live chat application with website monitoring.
That’s it! Plain and simple. You could even get away with a one page website! Of the two things needed; one can easily be bought (a quality chat tool; of which there are many – some are free but we said “quality”) but the other requires some sweat equity. Getting quality traffic is where most websites still fail. Let’s continue our look at Google Analytics and how this all ties in with another Google service called AdWords.
AdWords is what is known as a pay-per-click advertising system. You set a budget, you write a text ad for your product or service, you select some keywords and your ads appear in the column to the right of Google search results when people search based on your keywords. A few factors come into play but we’ll let Google explain them because they are better at it. Your account (or budget) only gets debited when someone clicks on your ad. Once your budget is depleted you have the option to add more funds or wait until you have more funds available to add; no time restrictions, no financial pressure.
What is nice about the system is the people choosing to click on your ads are fairly certain to be looking for whatever you are offering or they wouldn’t be clicking the ad. Then, when they end up on your website, your chat application monitoring feature will alert you to their arrival and, if you are available, you can choose to send them an invitation to join you in an online conversation.
When your SEO efforts finally get your organic rankings to put your site at the top of the search results for your selected keywords then you no longer require AdWords and can reallocate that budget, or spend it on something nice for yourself because if you have achieved this stage – you deserve it!
Google Analytics ties nicely with AdWords because it provides you with the ability to learn which keywords are most profitable for your business. You want to make sure you are choosing keywords that people search for in high volume and, at the same time, make sure you are not having to bid too much for each click they make.
If you would like more information on any of the above, feel free to leave a comment or send us an email. We’re happy to help were ever we can.