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Since we launched version 2 things have picked up quite a bit here. Just 1 look at the frequency of posts in this blog will show that our energy is all directed elsewhere. People from all kinds of industries are interested in integrating the application into their online businesses and we’re busy delivering their requests.

In the next few months we’ll also be introducing 2 new products that will help bring your websites to life. To be among the first to see them when we release; send us an email and we’ll add your name to our list of people to invite.

There has also been a lot of interesting industry news but we’ve only scanned the headlines lately and need to read the related articles before passing on any information. One of the big stories of late was Google’s release of the news for their open-source mobile phone operating system called Android. Although the actual release was rather low key when compared to that of the iPhone, and the arguments for and against are about 50/50 right now, we feel there is great potential here. Let us know what you think.

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Oh, we are still here! We had a busy summer with several projects rolling at the same time and some of us spent more time with the kids, who were off school for the summer, than behind the keyboard. We had fun and hope you did too.

Back at the beginning of the month version 2.0 of Real-e-Live People was quietly integrated to our systems and rolled out to our clients. It has been running great and feedback has been all positive. Basically the UI stayed the same as the primary objective was to solidify the back end. That done, the team is now focusing on plugging in more features and developing new ideas. If you aren’t plugged in to 2.0 yet please get in touch with us and we’d be happy to give you a demo. You could have ReLP on your website and be talking with your visitors before lunch!

Do you have an idea for a feature you would like to see built in to your web audio/video tool that will enhance its use and help increase your productivity with it? Share your idea in our comments section, or send us an email with an outline, and we’ll be happy to get in touch with you to discuss its feasibility.

We’ll be back later this week!

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If you live in the United States and happen to have a cell phone with T-Mobile, or are thinking of switching carriers, there is a great new offer they have. I understand we will have a similar offer available in Canada this fall. Technologies are finally converging and making sense for consumers. I have long been trying to whittle down to having only 1 telephone number PLUS good coverage wherever I go PLUS combine extremely low cost (free) long distance calls. Right now that means having a combo of cell phone, home phone, office phone and VoIP or a good long distance plan.

Well T-Mobile quietly introduced a new plan in the USA last Friday. I quickly made some calls to local telco contacts and found out we should have something similar in a few months.

Read all about it here.

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Are you getting jazzed by the iPhone hype? How about all the coverage of people standing in lines since Monday for something that won’t go on sale before Friday night? Or the exposés on the front-liners who aren’t even there to buy an iPhone – they are just there for the notoriety of being first in line!

Never mind that the the iPhone doesn’t even allow you to replace its battery and forces you to sign up with their chosen carrier (full features heremissing features here), people will be shelling out $600 for a phone and probably even more once some of them get on eBay!

Steven Jobs officially announced the iPhone in his keynote this past winter and we can’t help but admire how this whole show unfolds; pure marketing genius. You can’t buy this kind of PR exposure. It’s not about the phone (well, OK, it is) but more about how it is all being rolled out, or not. There is no gigantic unveiling with hot air balloons or simultaneous worldwide openings. Simply a product being made available in stores starting tonight. All the hype is being consumer generated and consumer driven and thanks to the power of todays technology it is spreading farther and faster to more people than anything ever before.

Steven Jobs is smiling!

On a related note: check out his keynote address* if you haven’t already seen it . Not so much for the content but to observe his style and delivery. Notice that he is almost always on the move but stops when he requires impact. See the use of large and simple screen displays allowing for the whole message to be absorbed. And the dialog is in layman’s terms; no techno jargon that only geeks will get. No, this was addressed to everyone because he wants everyone to have an iPhone.

Of course there are arguments to be made against some or all of that, and we are aware of this, but for this exercise let’s look at the good in this and learn from it.

* iTunes requires a free subscription and the iTunes package to view the video. We are offering this link because it is the official source. Several other links exist as well.

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new-shreddies.jpg

Sometimes it’s just a question of looking at the same old thing from a new angle! And the new ones seem to taste better too 😉

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While we don’t all have the luxury of sitting around in our undies while putting in our 2 hour work days, it doesn’t mean we aren’t successful and/or having fun while at work; right?!

Guy Kawasaki recently moderated another panel of entrepreneurial successes and posted the video up on his blog. It is 90 minutes of kick-in-the-butt inspiration. Check it out when you have a chance!

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Is your website an expense, or an asset? Is it helping to drive revenues? If you are wondering why you even have a website; you are not alone! In this day and age, however; your site should be a definite asset, and help boost your revenues. Here’s the big secret:

Drive quality traffic and use a live chat application with website monitoring.

That’s it! Plain and simple. You could even get away with a one page website! Of the two things needed; one can easily be bought (a quality chat tool; of which there are many – some are free but we said “quality”) but the other requires some sweat equity. Getting quality traffic is where most websites still fail. Let’s continue our look at Google Analytics and how this all ties in with another Google service called AdWords.

AdWords is what is known as a pay-per-click advertising system. You set a budget, you write a text ad for your product or service, you select some keywords and your ads appear in the column to the right of Google search results when people search based on your keywords. A few factors come into play but we’ll let Google explain them because they are better at it. Your account (or budget) only gets debited when someone clicks on your ad. Once your budget is depleted you have the option to add more funds or wait until you have more funds available to add; no time restrictions, no financial pressure.

What is nice about the system is the people choosing to click on your ads are fairly certain to be looking for whatever you are offering or they wouldn’t be clicking the ad. Then, when they end up on your website, your chat application monitoring feature will alert you to their arrival and, if you are available, you can choose to send them an invitation to join you in an online conversation.

When your SEO efforts finally get your organic rankings to put your site at the top of the search results for your selected keywords then you no longer require AdWords and can reallocate that budget, or spend it on something nice for yourself because if you have achieved this stage – you deserve it!

Google Analytics ties nicely with AdWords because it provides you with the ability to learn which keywords are most profitable for your business. You want to make sure you are choosing keywords that people search for in high volume and, at the same time, make sure you are not having to bid too much for each click they make.

If you would like more information on any of the above, feel free to leave a comment or send us an email.  We’re happy to help were ever we can.

 

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