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Is your website an expense, or an asset? Is it helping to drive revenues? If you are wondering why you even have a website; you are not alone! In this day and age, however; your site should be a definite asset, and help boost your revenues. Here’s the big secret:

Drive quality traffic and use a live chat application with website monitoring.

That’s it! Plain and simple. You could even get away with a one page website! Of the two things needed; one can easily be bought (a quality chat tool; of which there are many – some are free but we said “quality”) but the other requires some sweat equity. Getting quality traffic is where most websites still fail. Let’s continue our look at Google Analytics and how this all ties in with another Google service called AdWords.

AdWords is what is known as a pay-per-click advertising system. You set a budget, you write a text ad for your product or service, you select some keywords and your ads appear in the column to the right of Google search results when people search based on your keywords. A few factors come into play but we’ll let Google explain them because they are better at it. Your account (or budget) only gets debited when someone clicks on your ad. Once your budget is depleted you have the option to add more funds or wait until you have more funds available to add; no time restrictions, no financial pressure.

What is nice about the system is the people choosing to click on your ads are fairly certain to be looking for whatever you are offering or they wouldn’t be clicking the ad. Then, when they end up on your website, your chat application monitoring feature will alert you to their arrival and, if you are available, you can choose to send them an invitation to join you in an online conversation.

When your SEO efforts finally get your organic rankings to put your site at the top of the search results for your selected keywords then you no longer require AdWords and can reallocate that budget, or spend it on something nice for yourself because if you have achieved this stage – you deserve it!

Google Analytics ties nicely with AdWords because it provides you with the ability to learn which keywords are most profitable for your business. You want to make sure you are choosing keywords that people search for in high volume and, at the same time, make sure you are not having to bid too much for each click they make.

If you would like more information on any of the above, feel free to leave a comment or send us an email.  We’re happy to help were ever we can.

 

All legitimate online businesses have at least one thing in common: the headache of how to drive more and qualified traffic to their sites. Getting general traffic is quite easy and we won’t go there because it isn’t of interest to the greater majority of us. Getting targeted, well qualified traffic is a whole different story and one that deserves a whole lot of our attention and effort. Before getting started here is the most important thing to keep in mind when researching this topic:

There are NO shortcuts, NO tricks, and NO miracle methods

to driving good traffic.

The only methods that are effective involve intense research and diligent, regular work on your part. So how are you supposed to squeeze that in along with all the other tasks you already have in hand? Good question! The answer is make the time or have someone do it for you – again; there are no miracles. It really is quite simple: you need visitors to come to your website and you want ones that are interested/intrigued by what you offer because they are the ones you can convert into paying clients, anything else is a waste. Narrowing the field to identify these visitors is where you start. You want to know what site they came from, what key words they typed, and into which search engine, to get to you, as well as what time of day these people are coming to your site among a list of other criteria. To accomplish this you need a tool that allows you to analyze your website.

There are a truck full of website improvement tools available on the Internet. All of them claim to be the best at what they do. Some “do it all”; others specialize so you need more of them. But one stands out above the rest and that is the aptly named: Google Analytics. The only thing it doesn’t do is do the actual work for you. There are no useless features so your precious time isn’t wasted. It provides you with exactly what you need and to top it off; IT’S FREE! Who better to get analytical information from than the people who are best at finding, sorting and providing it? Another positive point is that it integrates right into the Google AdWords program and that is where we’ll continue this discussion.

Try and stop by the site to have a look at it. It’s a quick read.

No, we haven’t abandoned our blog! The other day as I looked at the stats for this blog I actually felt guilty not having written or linked to anything for a few days because there actually is a good flow of people dropping by on a regular basis. They aren’t leaving comments just yet but I imagine that will come when they really feel they have something to say. As I contemplated the situation, however; I thought this would make a good little article since blogs are springing up almost as fast as the weeds in my yard.

When, why, and how often should one post? Should we post for the sake of posting and content building or simply to provide what we think is valuable information for our readers? The former could lead to a bulky, boring blog whereas the latter could leave gaps between posts and both cases could potentially turn people away.

Truth be told, we just haven’t had the time to write something fresh and pertinent to our industry and in the same time period haven’t come across any relevant and interesting articles written by others either.   Personally I would rather post when I have something good to say or something to pass on that I think you will find interesting, even if it means going a few days without any new entries.

What are your thoughts on this?  Weigh in by leaving a comment!

We are enjoying a relaxing long weekend here and today is day 3.

See you tomorrow!

Penelope Trunk is a career columnist and author of the book Brazen Careerist: The New Rules for Success. She writes for the Boston Globe and Yahoo Finance and her syndicated column has run in more than 200 publications providing unique and often provocative opinions to the new generation of career seekers. Guy Kawasaki has a 10 question interview with her posted on his blog – another great 5 minute read.

While we do post links to, and suggest, other people’s blogs and articles keep in mind that we do not necessarily agree with every point of view we link to. The purpose of this is to provide material we find interesting for you to peruse and possibly discuss within your own circles, with us and other readers via the comments section, or just to use for general information in your activities.

Having said that, let us explain why we think new generation career counseling information might be useful. While it may not apply to you directly it might help you analyze a new job applicant. Are they old school? Have they taken the time to up date themselves? Etc.

Let us know what you think.

Selling to Big Companies is another blog we read regularly. The writing style is fresh, links are plentiful, and resources abound. If you are looking for a little kick in the pants, want to improve your sales figures, overcome bad habits, and have a good chuckle then check out Jill Konrath’s Selling to Big Companies web site and blog. We’ve read her book by the same name and it’s worth way more than it costs!

She just posted an article we received by email earlier this week called 3 Strategies for Curing Connectile Dysfunction. Check it out!

Jill Konrath, author of Selling to Big Companies, helps sellers crack into corporate accounts, shorten sales cycles and win big contracts. She is a frequent speaker at national sales meetings and association events

There you are having a (insert beverage of choice) with your colleagues and you decide to tell them about an idea you had last night. As they sit there staring at you one of them will inevitably say something like “That’s the dumbest thing I ever heard”. Then someone follows by saying “No, no wait, I think that’s really cool” and then the rest kind of hum and haw between the two extremes. Now what?

Well, this is where the entrepreneurs get separated from the ‘wannabes’. Listen and maybe even note what everyone had to say, do some basic research, ask some more people what they think, do more research and continue with what feels right – and makes sense. It’s your dream, your idea.

Here is another article by Guy Kawasaki along these lines. Enjoy!